Netflix Journey in Indian Market


                                                  Original Content: Business Upside India

In the current market, Netflix is world’s one of the topmost entertainment platforms for watching a wide range of movies and series. It provides its services in over 190 countries with more than 209 million subscribers. Netflix offers documentaries, feature films, TV series and various other entertainment with a wide range of languages and genres. It is an American production company headquartered in California. Netflix has a huge base audience in the global market and they can enjoy it on their smartphone, Smart TV, tablet, and laptop or on any other streaming device. However, it depends on how much a person is subscribing for signing up with the application. Based on the subscription fee, individuals would get various types of features and facilities from Netflix. 

How Netflix started its journey in the Indian market

It has been five years that Netflix started its journey in the Indian market. Initially, when the company started to expand its business in the international market, the services were limited and the leader of the company was cautious enough to put an achievable target in the first place to play safe and strategically. Founder and CEO of the company, Mr Hastings stated at that time that currently Netflix is utilized in more than 70 Mn households in the world. And their target was reaching approximately 90 million homes only in the United States, which has successfully achieved by Netflix. The initial Netflix subscription price in India was limited with fewer options compared to current subscription plan options.

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