A Case Study On MIVI

Original Content: Business Upside India 

The MIVI company designs and builds high-quality mobile accessories for the Indian market. Amazon approached them to bring their products to the international market, but they wanted to focus first on the Indian market. MIVI designs and develops its products in Hyderabad while they are manufactured in South Korea and China.

MIVI was founded in the year 2015 and is an Indian electronics brand. The company was founded in 2015 by Viswanadh and Midhula, a husband-and-wife team. Besides speakers and headphones, this brand also offers Bluetooth earphones, wireless earbuds, cables, chargers, and much more, all at value prices. In the Indian market, MIVI was launched with a mission to satisfy the need for high-quality electronic gadgets at an affordable price. MIVI has opened a manufacturing plant in India and launched their first Made in India Bluetooth speaker.

MIVI’s products offer more features for an average basket size of two, at almost half the price of Sony and Philips, which do not have a large presence in their categories. In the segment of chargers, MIVI’s average price is approximately Rs 1,000.

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