WOW’s Manish Chowdhary Accelerating a Prosperous D2C Brand with the Hybrid Model

 

Original Content: Business Upside India

The coronavirus may have forced many companies and brands to take refuge in online business and brand building. But WOW’s Manish Chowdhary, the co-founder has a different story to tell. He feels that the brick-and-mortar setup in India is here to stay and will continue to remain aside from a virtual presence. 

The WOW skin science owner attributes the reason to the country’s population and there’s still some time for the concept to settle fully in India. Having said that, let us find out more about his side of the story.

WOW Skin Science’s D2C Brand Building and Hybrid Model

He believes that the next ten years at least will witness several brands emerging from India. The only reason that will make it happen is the country’s internet penetration rate. This will, in turn, make room for customer personalization and in the process create space for the D2C model in the country. 

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