Varun Alagh’s Mamaearth Spoiling Customers with Extra Care

 


Original Content- Business Upside India 

Varun Alagh and Ghazal Alagh founded Mamaearth, but the Mamaearth CEO says that their purpose of setting up the D2C brand in India is much more than just earning revenue.

The company started in 2016 as online baby care but has eventually scaled up by including many other categories like hair care and skin care, among a few more in its portfolio. Mamaearth co-founder has spearheaded the brand into entering the unicorn club in 2022 with a $52 million fundraiser. The company’s value now stands at a value of $1.2 billion.

Varun Alagh Mamaearth

The parent company of Mamaearth is Honasa Consumer. It is a plastic-positive brand and has been recycling twice the amount of plastic. Every day it plants a sapling for every order it receives. Mamaearth is planning to provide potable water to the villages.

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