Why Does Maruti Dominate the Market while Having Antiquated Technological Features?

 


Original Content- Business Upside India 

Maruti Suzuki is an Indian multinational automotive company. It was founded in India in 1983 as a joint venture between the Japanese company Suzuki Motor Corporation and Maruti Udyog Ltd. The headquarters of this company is situated in New Delhi, India. Maruti Suzuki is one of the largest car manufacturers in India and sells its cars through a network of showrooms and service centers across the country. In 2017, Maruti Suzuki’s market share was about 36%. The company sold over 2 million vehicles that year.

The company has been in the market for over four decades and has a strong presence in passenger and commercial vehicles. Maruti Suzuki’s revenue is primarily generated from its passenger car sales, which account for more than 80% of its total revenues. Maruti Suzuki also derives a significant portion of its exports, accounting for around 20% of the total revenues.

The company faces stiff competition from international automotive manufacturers such as Toyota, Ford, Honda, and Nissan. In 2022, Maruti Suzuki expects to sell nearly 2 million units annually with a profit margin of 8%.

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