An In-Depth Look At India’s Iconic Brand: Parle-G
Original Content- Business Upside India
Many of us immediately think of our favorite childhood moments when we hear the term Parle-G, right? Our childhood included having these biscuits with our morning and evening tea.
But are you aware of the origins of this venerable company and how it managed to win the hearts and homes of virtually every Indian? Let’s tell you the Parle-G story in its entirety!
Parle-G – Founder and History
The Chauhan family is the proprietor of the Parle-G brand of biscuits. The company’s Parle Products division produces Parle-G. Vijay Chauhan, Sharad, and Raj Chauhan were the business owners. The headquarters was situated in Mumbai’s western region.
He had taken a ship to Germany a few years before to acquire the craft of confectionery-making, and he had returned with the necessary knowledge and equipment.
However, despite the redesigned packaging, Parle Gluco was still unable to stand out from similar glucose biscuit brands on the market.
As a result, Parle Gluco was repackaged as Parle-G in 1982, with the “G” obviously standing for glucose. Small biscuit manufacturers were prevented from duplicating the product by switching the packaging material to inexpensive printed plastic. And since then, Parle products have not turned back!
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