How Global Giants are Outplayed by Made-In-India Toys?
Original Content- Business Upside India
Barbie and Legos are out! Spinners, Vikram Betal puzzles, and other toys with a domestic theme are finding their way into the homes of Indian children.
Toy imports have decreased in some markets and within the harmonised system or HS, codes (the tariff nomenclature, an internationally standardised system of names and numbers to categorise traded goods), thanks to a 2021 central government mandate around high-quality certification for this industry. The mandate of the Centre also spurred a wave of innovation among manufacturers of desi toys, with some now releasing goods that reflect Indian tradition and common themes from various regions of India.
What are Some of Our Local Indian Games?
Market giants like Funskool and Hasbro focus on adding more local flavour to their toys and video games selection. Likewise, many firms are emerging in the market that produces toys using eco-friendly Indian materials inspired by the country’s tradition. As new generation parents look for ways to elevate playtime, products like Janmashtami collections, Ramayana sets, and board games based on different Indian folktales are flying off the shelves.
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