The Revival of Royal Enfield Motorcycle in India

 


Original Content- Business Upside India 

A well-known Indian brand, Royal Enfield motorcycles, has broken records in terms of sales in India and internationally. But this wasn’t the case twenty or so years ago since Royal Enfield was on the verge of bankruptcy. With more than a million motorcycles sold globally, the automotive company has recorded its best-ever sales. Additionally, the company’s sales have risen by around 27%.

If you had purchased a Royal Enfield motorcycle in 2001, you would currently just own an outdated, challenging bike. However, if you had made the identical investment, today it would be worth Rs. 3.53 crore. Despite serving a specific market, Royal Enfield continues to be one of the top motorcycle brands in India.

A Brief about the Royal Enfield Motorcycle

Royal Enfield India subsidiaries are presently owned by Eicher Motors Limited has subsidiaries in Chennai, India. The business produces the Royal Enfield Bullet and other single-cylinder motorbikes. The company was founded in 1901 in England with the name ‘Enfield” and in 1955 it came in India with the new name, ‘Royal Enfield‘, Bullet 350 being the first model in India.

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