Dyavol X: The First Entrepreneurial Venture of Aryan Khan

Source – Business Upside India

Bollywood celebrity children aren't always eager to pursue performing as a career like their parents. This was the situation a few decades ago. Additionally, their parents want their children to pursue a variety of vocations rather than having them limit themselves to playing in films. Aryan Khan, the son of Shah Rukh Khan, is one such modern example; he chose to start his own business without entirely renunciating his heritage as a creative force in audiovisual media. He co-founded Slab Ventures following his 2020 University of California graduation, and on March 30, 2023, the upscale streetwear brand Dyavol X was introduced. 

Dyavol X Receives Extensive Bollywood Patronage

As anticipated, other young Bollywood actors, including Alia Bhatt and Shanaya Kapoor, began wearing the brand's clothes and posting images of themselves on social media, thus endorsing the recently debuted clothing line. By the way, Alia Bhatt is already a successful businesswoman; in 2020, she introduced the clothing line Ed-a-Mamma, which is targeted at children between the ages of two and twelve. The brand has gained Rs. 150 crore in value in just three years, and Reliance Industries recently purchased a 51 percent share in the business.

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