With Brezza and Grand Vitara, Maruti Increases its Market Share in the Indian SUV Market
Source- Business Upside India
Preface
Maruti Suzuki, which has historically purchased one of every two vehicles on Indian roads, had begun to lose market share as a result of the popularity of SUVs. Just weeks after introducing two models, a redesigned lineup of SUVs has already received 100,000 reservations, giving the Japanese automaker the confidence necessary to dominate the market despite rising prices or rising mortgage rates.
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The recently released Maruti Brezza and the soon-to-be-released Grand Vitara have improved Maruti’s reservation numbers. According to global trends in automobile purchasing, senior government director at Maruti Suzuki Shashank Srivastava told ET that SUVs should account for half of the Indian passenger car market.
To meet market needs, we are strengthening our SUV portfolio. The Brezza and Grand Vitara have received positive customer feedback. Customers are interested in the powerful hybrid technology, said Srivastava. The Grand Vitara is available for about half of the pre-orders. The Maruti Suzuki Grand Vitara will be equipped with powerful hybrid technology from Toyota.
Overall, the company has secured 75,000 reservations for the Brezza and an additional 26,000 reservations for the Grand Vitara, which will go on sale next month.
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